What does BI do?
We apply the best possible science of human behaviour to understand what motivates people to think and act in the way that they do and how to work with them to bring about change.
How healthy we are, how we look after the environment, how safe we are, how we treat one another, how we function at work, how we use transport – these are all examples of things that involve the attitudes and behaviours of people.
The challenge is to use innovation in applying behavioural science to bring about change.
* Innovation is defined as 'the successful application of new ideas'
Dodgson & Gann (2010). Innovation: A very short introduction. Oxford, United Kingdom: Oxford University Press.