What does BI do?

 
 

Change = Understanding Behaviour

Behaviour Innovation uses behavioural science to bring about positive change in the world.

We apply the best possible science of human behaviour to understand what motivates people to think and act in the way that they do and how to work with them to bring about change.

How healthy we are, how we look after the environment, how safe we are, how we treat one another, how we function at work, how we use transport – these are all examples of things that involve the attitudes and behaviours of people.

The challenge is to use innovation in applying behavioural science to bring about change.

 
 
 

Our Work

 

PROFILING + ANALYSIS

We analyse problems from a behavioural perspective. We get to the bottom of why problems occur, what's motivating people and what can be done to change behaviour.

BEHAVIOUR CHANGE PROGRAMS

We create behaviour change programs. Drawing on our behavioural analysis, we design and deliver behavioural change programs across large groups of people that benefit everyone

BEHAVIOURAL SKILLS TRAINING

We provide social and behavioural skills training. We train groups of people across organisations, industries, communities and social groups in how to understand one another better, be more resilient, make better decisions, communicate more effectively, and how to maintain social connectedness.

 

Our Approach

 
 

THERE ARE THREE PRINCIPLES THAT UNDERPIN ALL ASPECTS OF BI'S APPROACH TO BEHAVIOURAL CHANGE.

 
 

⏵ BASED ON EVIDENCE

We apply the best available science and evidence of human behaviour to inform everything that we do.

⏵ THINK IN SYSTEMS

Behaviour unfolds in a system of factors and to understand and change behaviour, one needs to understand the system that someone is living in.

⏵ CREATIVITY + INNOVATION

Science, evidence, and systems will get you so far. Creativity and innovation in how we apply our knowledge is essential to producing change that lasts.

Our Mentions

 

From The World Economic Forum to the Behavioural Scientist, Behaviour Innovation is being mentioned all around the world. Find out more about our work below.