Reducing Rear-End Collisions in Queensland
The Motor Accident Insurance Commission was established in 1994 to regulate and improve Queensland's Compulsory Third Party (CTP) insurance scheme. MAIC are responsible for ensuring that people involved in road accidents receive fair compensation. In addition, a primary directive of the commission is to promote research and develop programs aimed at reducing the number of motor vehicle accidents. In partnership with research organisations and regulatory bodies, MAIC have developed a significant body of research surrounding motor accidents. Interventions and programs funded by MAIC have been critical for understanding and preventing motor accidents on Queensland roads.
Rear-end crashes at low speeds account for roughly one third of all motor accidents on Queensland Roads, and represent a significant cost to taxpayers. Research funded by MAIC estimated the annual social cost of these rear-end crashes to be approximately $830 million AUD.
In 2017, Behaviour Innovation were contacted by MAIC to design and implement a program designed to reduce the incidence of such accidents on all Queensland roads. Building on the existing evidence of both motor accidents and large scale behaviour change, a comprehensive behavioural analysis was conducted, resulting in an in-depth understanding of factors that contribute to this issue. Utilising psychological theory and learnings from our work in population-level behaviour change, strategies and materials are being developed for implementation this year (2018).
CAMPAIGN COMING SOON...
Rear-End Collisions are most frequent on Fridays than any other day of the week.