PROJECT CANE CHANGER
Project Cane Changer is an initiative designed to recognise Queensland’s sugar cane farmers for their positive farming practices and their contribution to protecting the Great Barrier Reef. Funded by the Queensland Government Department of Environment and Heritage Protection, the project is driven by the CANEGROWERS organisation, in partnership with human behaviour experts, Behaviour Innovation.
The Queensland cane industry has a long history of innovation.
Cane Changer assumes that growers have a long history of changing their practices. Cane Changer also assumes that growers are open to the idea of making further changes if there are better ways of doing things.
The project draws on evidence-based principles of psychology and human behaviour to design, implement, and evaluate an industry wide program that aims to understand the day-to-day challenges facing cane farmers and to recognise, value and accelerate their efforts to adopt farming practices that help protect the Reef.
Phase One of the Project was completed in 2016, where the BI team took to the cane fields of Queensland to meet the growers, their families, and all of those who work in the industry. This initial phase laid the foundation for broader program delivery.
In February 2017, Minister for Environment, Dr Steven Miles, officially launched Cane Changer in the Wet Tropics. Phase Two of the Project will run for two years and be inclusive to all growers in the Wet Tropics region.