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The Queensland Department of Agriculture and Fisheries and Sugar Research Australia are collaborating to offer a special training event for extension offciers in the Mackay and Proserpine region. The aim is to offer a unique approach by providing extension officers new skills in behavioural science, which is emerging as an important element of extension efforts in Queensland. The training will focus on concepts such as –
- The science of human behaviour
- How to understand farmers’ motivations and barriers to adoption
- Techniques for communicating more effectively with farmers
- Strategies for managing resistance
- Techniques for measuring and validating your effectiveness as an extension expert
Training will be designed and delivered by the team behind Project Cane Changer - a large scale behaviour change project involving the Queensland sugarcane industry. The training will be relevant and open to any person working in extension across any of the farming sectors in the Mackay and Proserpine region (cane, grazing and horticulture).
HERE IS WHAT OUR TRAINEES HAD TO SAY ABOUT THEIR TRAINING EXPERIENCE.
"Communication is an art and is not something that is actually taught to extension people. Like growing sugar cane, we can always improve on what we’ve done before.
BI's training has taught us how to listen to growers and identify what they're saying and what they want. Then, and only then, do we have something to offer that can improve their farming practices."
NOEL WRIGHTSenior Agronomist | MSF Sugar
Principal Researcher | SRA
"For me, the work around behavioural science is just as important as my work on understanding varieties programs or weed management. As an extension officer, my work is 80% about relating to people.
One of the most difficult things as an extension officer is talking to growers about what they can improve without making them feel as though I'm criticising them. Working with BI to better understand how to approach this kind of situation has been really helpful."
"Training is really important and should be something ongoing through your career. The BI training is excellent - it's essential…every bit of it made sense. I remember thinking at the time that I would love to do this all over again."
Senior Agronomist | MSF Sugar
BBusMan (HR) • BA (Psychology, Hons)
Katri is a Senior Behavioural Scientist at Behaviour Innovation and heads the training portfolio for the company. This involves designing and implementing behavioural skills training workshops that enhance the on-the-ground effectiveness of agricultural industry groups.
Katri is also actively involved in the delivery of Project Cane Changer, specifically, the implementation of the Innovation Network and the upskilling of women in cane through the Women and Families strategy.
PhD (Psychology) • BPsycSc (Hons)
John is the Chief Behavioural Scientist of Behaviour Innovation. John is a behavioural scientist with experience in the analysis, design, delivery and evaluation of behaviour change programs for large scale and complex problems. He is the Project Director of multiple projects, including Project Cane Changer, one of Australia’s largest agriculture behavioural change initiatives.
John leads the design and implementation of training for agricultural industry groups. He is a highly experienced workshop facilitator, having delivered over 100 workshops and training events in the Queensland cane industry since 2016 and frequently engages with stakeholders in the field.