The BI Story.


The origins of BI go back to The University of Queensland, where John and Jinny were based in the psychology department.

Much of the work they were doing focused on applying principles of psychological science to create behavioural change across large groups of people.

The focus of their work was on improving child development by helping parents change their parenting behaviours. They did this through their involvement with the group behind the Triple P-Positive Parenting Program. Triple P is a Queensland icon and has grown to become one of the largest and most successful behaviour change programs for parents in the world.

One day, John and Jinny realised that so many of the challenges the world is facing, beyond parenting, boil down to the attitudes and behaviours of people. But behavioural science seemed to be missing in action when it came to finding solutions for these problems.

What they saw was a need for innovation in how we apply behavioural science to bringing about positive change in the world.

In early 2016, John and Jinny left UQ and started Behaviour Innovation with the sole purpose of applying behavioural science to solving complex problems facing society.

One year after leaving UQ, the young company secured its first major project – Cane Changer – to design and deliver a population level behaviour change program for cane farmers that improves water quality running out to the reef.

Cane Changer has led to a 250% increase in adoption of best farming practices and a major cultural shift in the cane industry in Queensland’s Far North. Cane Changer continues to inspire a number of other projects, including BI’s latest behaviour change strategy for reducing road accidents across Queensland.

Based originally in John’s lounge room with 2 (unpaid) staff, the company has grown to 14 employees across the past 24 months and in late 2017 established a board of directors to oversee the company’s strategy and quality assurance processes.

Today, BI is a tenant in Queensland’s largest innovation precinct based in Fortitude Valley and has active projects with Australian state and federal governments, national and multinational companies.

To be continued...
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